Developing an Inbound Email Strategy

December 12, 2018 | 9:00 AM - Noon EST

UCF Executive Development Center
Room 203
36 W. Pine Street
Orlando, FL  32801

This is a live workshop that teaches HubSpot users the fundamentals of an email marketing strategy that delights your leads, prospects, and customers.

Nancy Lambert, Vice President of Xcellimark, and Alexi Leimbach, Director of Marketing at Xcellimark, will be leading this interactive workshop. 

 


Here's the Scoop on the Workshop

In this workshop, you'll learn how to optimize and understand everything that goes into creating a successful inbound email strategy using HubSpot marketing tools such as:

  • Lead Nurturing Workflows
  • Buyer Persona Development
  • Lists
  • Contact Properties
  • Calls-to-Action
  • Workflow Reporting
  • Email Performance Metrics
  • A/B Split Testing

Make sure to bring your laptop and a charger. We'll make sure you're set up for success and comfortable with the fundamentals for creating your email marketing campaign using the HubSpot platform.

By the end of the interactive workshop you will have:

  • Identified the three pillars of inbound email
  • Identified the best practices of creating an inbound email
  • Outlined an email using best practices
  • Identified an approach to Email Deliverability
  • Written a clear and actionable email in HubSpot

You'll finish the training with confidence and the knowledge you need to create and implement your own inbound email strategy for your company to get the results you need.

We'll also bring some HubSpot SWAG so don't miss out on free goodies!

 


Here's what to do next:

  1. Complete the form to reserve your seat.

  2. Come to the workshop with your laptop and charger.

  3. Be ready to learn from the experts, and if you're lucky, win some prizes!